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Posted 27 May 2001   For week ended May 25, 2001
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Sent on Mormon-News: 22May01

By KZION Press Release

KZION And KNAK Make Broadcasting Deal

ST. GEORGE, UTAH -- KZION LDS Internet Radio, the only independent, Internet-based music radio station which caters to members of The Church of Jesus Christ of Latter-day Saints, and KNAK Radio, 540 AM tested a historical broadcasting experiment Sunday in hopes to be able to establish a continuing partnership. KNAK, based out of Delta, Utah, broadcasted KZION's "Sounds of the Sabbath" Internet stream to all its listeners from Cedar City to Point of the Mountain.

Until now, KNAK was broadcasting LDS Radio as part of its Sunday programming. Sam Bushman, General Manager and Owner of KNAK, saw a need for his radio station to expand on the format they offered each Sunday. Representatives at LDS Radio network referred him to KZION.

KZION had, coincidentally enough, been looking for ways to expand beyond their 300 listeners per day audience. Having a working partnership with KNAK would provide KZION with greater exposure in southern and central Utah, an area heavily concentrated with Latter-day Saints.

Sunday's experiment was a historical first according to LDS musician James Anderson, who is expecting a partial release next month of his newest project. Anderson had programmed the first LDS music programming in Arizona when he worked for KXCI-FM in Tucson roughly 20 years ago. "I believe it's the first time an LDS Internet broadcast has ever been rebroadcast over a traditional broadcast radio outlet. I don't think Bonneville's feed to this same radio station was via the 'Net, as they have a C-band satellite feed and they weren't using mp3 as the Internet streaming format."

The experiment was a test run of sorts to see if the unprecedented event would be feasible and if it could become a permanent part of KNAK's broadcast schedule. Part way through the broadcast, Bushman let John Hesch, KZION's Program Manager, know that everything had been going well. "I have put KZION on KNAK this morning since midnight. It's streaming so far with out a glitch." Pleased with the quality of the stream and the absence of any technical difficulties, Bushman guaranteed that KZION would be a part of KNAK's Sunday programming.

"We passed the test and will become a permanent part of KNAK's Sunday programming," Hesch reported later that day. "We hope to be able to offer a similar service to other commercial radio stations in the future."



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