Summarized by Kent Larsen
Deseret Book Joins Olympic Licensees
(Business Digest: 10 New Olympic Licensees)
Salt Lake Tribune 25Apr00 B3
SALT LAKE CITY, UTAH -- LDS Church-owned Deseret Book Company is
among 10 companies that have signed licenses allowing them to produce
Olympic-branded goods. The companies have together paid about $22
million in royalties to the Salt Lake Olympic Committee.
Deseret Book's license allows it to produce pre-Olympic hard-bound
books using the 2002 Winter Games' trademarked logo and terminology.
In exchange for the license, Deseret Book will pay the SLOC an
advance against future royalty payments. The amount of the advance
was not disclosed, nor were Deseret Book's specific plans for the