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Posted 24 Feb 2001   For week ended April 30, 2000
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News about Mormons, Mormonism,
and the LDS Church
Sent on Mormon-News: 26Apr00

Summarized by Kent Larsen

Deseret Book Joins Olympic Licensees
(Business Digest: 10 New Olympic Licensees)
Salt Lake Tribune 25Apr00 B3

SALT LAKE CITY, UTAH -- LDS Church-owned Deseret Book Company is among 10 companies that have signed licenses allowing them to produce Olympic-branded goods. The companies have together paid about $22 million in royalties to the Salt Lake Olympic Committee.

Deseret Book's license allows it to produce pre-Olympic hard-bound books using the 2002 Winter Games' trademarked logo and terminology. In exchange for the license, Deseret Book will pay the SLOC an advance against future royalty payments. The amount of the advance was not disclosed, nor were Deseret Book's specific plans for the license.


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