Summarized by Kent Larsen
MyFamily.com ranks high in Nielsen//NetRatings
(BYU) NewsNet 20Jan00 B4
By Mattt Lemmon: NewsNet Staff Writer
OREM, UTAH -- LDS owned MyFamily.com Inc. was ranked #19 overall in
page views for the month of December by Nielsen//NetRatings, a market
research firm that monitors Internet advertising and website visits.
The firm attempts to provide for the Internet ratings that can be
used like the well-known Nielsen ratings for television shows.
According to the report, the MyFamily websites, including
MyFamily.com, Ancestry.com and FamilyHistory.com drew more than 136
million page views in December, placing it ahead of well-known
shopping sites BarnesandNoble.com and Etoys.com.
The company's sites tie into Family issues, providing sources of
genealogy information and a place where extended families can
connect. "Features such as voice chat, online family photo albums
and online family trees allow people to connect and strengthen the
family bond while continually returning and spending time on our
sites," says MyFamily.com CEO Curt Allen.