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Mormon News: All the News about Mormons, Mormonism and the LDS Church
For week ended January 23, 2000 Posted 24 Feb 2001
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Summarized by Kent Larsen ranks high in Nielsen//NetRatings
(BYU) NewsNet 20Jan00 B4
By Mattt Lemmon: NewsNet Staff Writer

OREM, UTAH -- LDS owned Inc. was ranked #19 overall in page views for the month of December by Nielsen//NetRatings, a market research firm that monitors Internet advertising and website visits. The firm attempts to provide for the Internet ratings that can be used like the well-known Nielsen ratings for television shows. According to the report, the MyFamily websites, including, and drew more than 136 million page views in December, placing it ahead of well-known shopping sites and

The company's sites tie into Family issues, providing sources of genealogy information and a place where extended families can connect. "Features such as voice chat, online family photo albums and online family trees allow people to connect and strengthen the family bond while continually returning and spending time on our sites," says CEO Curt Allen.


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