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For week ended January 09, 2000 Posted 24 Feb 2001
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Summarized by Kent Larsen

Deseret Book expanding in traditional and nontraditional fields
Publishers Weekly pg 25 3Jan00 B3
By Roxane Farmanfarmaian

NEW YORK, NEW YORK -- Deseret Book's merger last year with former rival Bookcraft finally caught the attention of Publisher's Weekly, the largest trade magazine for the book publishing industry in the U.S. PW, as it is known, says that Deseret Book is trying to meet the challenge of a growing U.S. market for "wisdom-based literature," and has expanded following the merger, instead of contracting like happens in most mergers.

Following the merger, Deseret Book announced a reorganization of its imprints, the Deseret Book imprint (i.e. name on the spine of the book) will publish LDS doctrine, history and biography. Bookcraft will publish the company's inspirational, self-help, family, children's and fiction titles. As before, the 18-year-old Shadow Mountain imprint will be aimed at the national market, producing crossover titles, "values-based" literature in such genres as fiction, fantasy, history/biography, cooking and children's that address the rising demand for spiritual and inspirational products. The company's new imprint, Eagle Gate, will carry library editions, collections, niche market publications, art books and gift items like bookmarks and pictures.

What was not clear last summer is that Deseret Book's output will actually increase this year over the combined output from both companies last year. The group of imprints will total some 300 new titles this year, including its audio and electronic products. The combined backlist of the two companies was about 1,600 titles before the merger.


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