By 'Editor, LDSCaNews'
Ord's Play Didn't Pay
PROVO, UTAH -- Maren Ord, Canada's hottest and youngest LDS music
star, has been touring small public venues throughout her native land
and our neighbours to the south in hopes to establish a name for
herself among LDS and non-LDS audiences alike.
The recently-turned-20 sister to nine must have done something right
because she was nominated for four PEARLS awards. The Faith Centered
Music Association has been hosting the annual awards for LDS
musicians for the last four years and Ord had been nominated for Best
Contemporary Recording, Best Contemporary Album, Best Female Vocalist
and New Artist of the Year.
However, her efforts to become well-known to so many people may have
actually been her downfall. Ord didn't win a single one of the
awards. In a recent interview with BYU NewsNet, Ord gave a little bit
of insight into the difficulty in trying to reach both worlds.
"[At EFY], for example, I could say, 'This is about sending off a
missionary,' whereas at Lilith Fair you have to say, 'This is about
saying goodbye to somebody.' You have to really generalize it."
Other contemporary LDS artists nominated for the same awards have
written much of their music specifically LDS audiences, and this may
have been the extra bit of advantage they needed to win their awards.
Yet despite her music moonlighting as two genres, FCMA asked Ord to
sing at the awards ceremony, one of the few artists to perform that
night. The awards ceremony took place 13 July 2001 in Provo, Utah.
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