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Posted 05 Aug 2001   For week ended July 27, 2001
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Sent on Mormon-News: 25Jul01

By 'Editor, LDSCaNews'

Ord's Play Didn't Pay

PROVO, UTAH -- Maren Ord, Canada's hottest and youngest LDS music star, has been touring small public venues throughout her native land and our neighbours to the south in hopes to establish a name for herself among LDS and non-LDS audiences alike.

The recently-turned-20 sister to nine must have done something right because she was nominated for four PEARLS awards. The Faith Centered Music Association has been hosting the annual awards for LDS musicians for the last four years and Ord had been nominated for Best Contemporary Recording, Best Contemporary Album, Best Female Vocalist and New Artist of the Year.

However, her efforts to become well-known to so many people may have actually been her downfall. Ord didn't win a single one of the awards. In a recent interview with BYU NewsNet, Ord gave a little bit of insight into the difficulty in trying to reach both worlds.

"[At EFY], for example, I could say, 'This is about sending off a missionary,' whereas at Lilith Fair you have to say, 'This is about saying goodbye to somebody.' You have to really generalize it."

Other contemporary LDS artists nominated for the same awards have written much of their music specifically LDS audiences, and this may have been the extra bit of advantage they needed to win their awards.

Yet despite her music moonlighting as two genres, FCMA asked Ord to sing at the awards ceremony, one of the few artists to perform that night. The awards ceremony took place 13 July 2001 in Provo, Utah.


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