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Posted 26 Mar 2001   For week ended March 23, 2001
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Sent on Mormon-News: 21Mar01

By Rosemary Pollock

LDS Businessman's JetBlue is New Model for Discount Airlines

NEW YORK, NEW YORK -- In 1978, "THE" airline to fly was Braniff. If you wanted a Halston-clad "air hostess" you might find Doreen. She walked the Braniff way, with her head holding an imaginary string taunt between her chin and bellybutton. Today, Doreen Lawrence, is walking for JetBlue Airways and training 250 flight attendants and staff on how to give service with a retro flair. She is joined in her training by Dean Melonas who also started his airline career in 1978.

Trainees have their hair cut and make-up re-done by stylists that the airline has provided. And for good measure everyone, inlcuding the guys, have to learn how to do the Braniff walk. "There are always a few guys who are too shy to get out there and strut," Lawrence said.

Based on the votes of 20,000 passengers in a recent Zagat survey, JetBlue is being called the new role model for discount airlines. The survey was quoted as saying, "On the business side it appears to be succeeding as well. It turned a profit after only six months in the air."

Who get the credit? JetBlue's founder, David Neeleman, originally from Salt Lake City, decided he wanted to give his New York-based airline a sense of New York style. Each gray leather seat has it's own television. The navy blue uniforms were designed by Stan Herman. There are no in-flight meals, just a bag of blue potatoe chips and a beverage.

JetBlue is focusing on good on-time service at a reasonable price. "Dateline NBC" recently reported that over an eight-month examination of how airlines treat customers, there is no shortage of rudeness, delays and lies about lost luggage. Needleman's JetBlue hopes to change all that.


Jet Blue Airlines: The Skies Are Blue and the Chips Are, Too
New York Times 18Mar01 B4
By Randy Kennedy

See also: LDS Exec Credits his Genius to ADD


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