By Excel Entertainment Press Release
Excel Announces Creation of New Children's Record Label
SALT LAKE CITY, UTAH -- Excel Entertainment Group, Inc. has announced
the creation of a new record label. Little Stream Records will join
Highway Records, Embryo Records and Joyspring Records as a member of
the Excel Entertainment Group label family.
Little Stream Records will take over production of the popular
Primary Program Series, an album produced annually in past years by
Embryo Records. Little Stream Records will also produce educational
and children's entertainment projects.
The Primary Program Series continues in 2001 with Follow the Prophet,
an album of music produced by award-winning producer Clive Romney.
Songs on the album consist of music suggested by the General Primary
Presidency of the LDS Church for the annual Primary Program. While
the annual album is not officially endorsed by the LDS Church, it is
widely used by parents, teachers and leaders in the Primary
Jeff Simpson, president of Excel Entertainment Group, Inc. is pleased
with expansion of Excel to include a label specifically for
children's products. "Our vision as a company is to become a
complete entertainment company, providing music, video, film,
television and educational products to the Intermountain West and
other LDS culture around the world," says Simpson. "We want to
create and encourage the creation of art and entertainment that is
not only of the highest quality, but that is reflective of the
culture in our region."
Recent expansion at Excel Entertainment Group have also included
major changes at Excel Distribution. The distribution company took
on the theatrical and video distribution of the independent film
God's Army, and helped make that film one of the top-grossing
independent films of 2000. In November, Excel Distribution
experienced it's first-ever month of sales in excess of $2 million,
due in large part to the success of God's Army video sales.
"We feel that God's Army was not only a major step forward in terms
of LDS film, but a huge step forward for all types of LDS-oriented
entertainment media," Simpson continues. "That movie let people know
that high-quality LDS entertainment really is possible. That's
something that we have been trying to tell people for years, and now
the message is getting through."