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Posted 24 Feb 2001   For week ended December 15, 2000
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Sent on Mormon-News: 19Dec00

By Excel Entertainment Press Release

Excel Announces Creation of New Children's Record Label

SALT LAKE CITY, UTAH -- Excel Entertainment Group, Inc. has announced the creation of a new record label. Little Stream Records will join Highway Records, Embryo Records and Joyspring Records as a member of the Excel Entertainment Group label family.

Little Stream Records will take over production of the popular Primary Program Series, an album produced annually in past years by Embryo Records. Little Stream Records will also produce educational and children's entertainment projects.

The Primary Program Series continues in 2001 with Follow the Prophet, an album of music produced by award-winning producer Clive Romney. Songs on the album consist of music suggested by the General Primary Presidency of the LDS Church for the annual Primary Program. While the annual album is not officially endorsed by the LDS Church, it is widely used by parents, teachers and leaders in the Primary organization.

Jeff Simpson, president of Excel Entertainment Group, Inc. is pleased with expansion of Excel to include a label specifically for children's products. "Our vision as a company is to become a complete entertainment company, providing music, video, film, television and educational products to the Intermountain West and other LDS culture around the world," says Simpson. "We want to create and encourage the creation of art and entertainment that is not only of the highest quality, but that is reflective of the culture in our region."

Recent expansion at Excel Entertainment Group have also included major changes at Excel Distribution. The distribution company took on the theatrical and video distribution of the independent film God's Army, and helped make that film one of the top-grossing independent films of 2000. In November, Excel Distribution experienced it's first-ever month of sales in excess of $2 million, due in large part to the success of God's Army video sales.

"We feel that God's Army was not only a major step forward in terms of LDS film, but a huge step forward for all types of LDS-oriented entertainment media," Simpson continues. "That movie let people know that high-quality LDS entertainment really is possible. That's something that we have been trying to tell people for years, and now the message is getting through."



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