Summarized by Kent Larsen
Nu Skin video popular among LDS Church members (Nu Skin gets behind the camera)
Deseret News 18Nov99 A4
By Frank Curreri: Deseret News staff writer
PROVO, UTAH -- A film made by cosmetics company Nu Skin International
has become surprisingly popular among members of the LDS Church. The
company's film, "Turning Point" has evidently found an audience among
members of the Church, in spite of the fact that it isn't aimed at
Church members and doesn't specifically mention the Church.
Nu Skin started making movies in 1996 to "set a positive tone" for its
independent distributors. It has taken these movies quite seriously,
spending over $1 million a year and devoting a staff of 17 to the films.
Scenes have been filmed as far away as Europe and Hawaii. And the latest
film, "Turning Point" cost almost $200,000 to make.
"(Turning Point) has gone really far in the LDS market," said Nu Skin
video specialist Joel Clark. "We get calls all the time. . . . The
reason LDS people buy it here is because LDS people have seen it. It's
totally word of mouth." But because the films don't even promote Nu
Skin's products, they are universal, "Anybody can use them anywhere,"
said Clark. "The themes are universal."
The 20-minute film is set in a lighthouse in Maine. A group of people in
an office contemplate expected wealth from someone they never met who
has died and left them something in his will. When all they get is a
letter from the man, almost all of them go away disappointed. But one by
one the characters take the message in the letter to heart, and it
changes their lives forever.
The film resonantes with LDS audiences because Nu Skin's values are
similar, says Clark, "Our company really tries to be family-oriented and
to motivate our distributors with real good principles because this
industry has been known for years to offend people. Most of our
distributors are incredibly ethical people. Some of them need a little
help and we think this film will help. . . . This is the key to making
and helping our distributors."
Nu Skin doesn't attempt to make any money on the videos, instead selling
them to distributors or call-in customers for $3 to $5 a copy.