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For week ended October 03, 1999 Posted 3 Oct 1999

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Wanted: your family tales for web market

Summarized by Eric Bunker

Wanted: your family tales for web market
Austrailian Financial Review 28Sep99 N6
By John Davidson

Interlink, a privately held, family run business in Brisbane, Australia, said it has launched "," a free site giving users the chance to publish their personal stories, journals and anecdotes on the Internet. It is the first of its websites designed to capitalize on the burgeoning market for online family history.

As part of the terms of it free usage, Interlink would have non-exclusive republishing rights to submission entered by its subscribers, and the company planned to sell "best of rememory" books drawn from the contributions entered. Managers see the site turning a profit within 120 days form revenue generated from such book sales, targeted online advertising, and merchandising of the "rememory" brand.

Such family history based sites has become a growth market on the Internet, with some analysts predicting that family history may become one of the web's most popular activities.

But ironically, the most popular of all genealogy sites, the Church owned doesn't make money from advertising or any other site connected business venture. Rather, it fits into the LDS religious tradition of promoting ancestor research and is offered free of charge with no strings attached.

Despite the overwhelming initial interest in, no genealogy site made it into the Media Metrix list of top 50 websites last month.

Copyright 1998, 1999, 2000, 2001 Kent Larsen · Privacy Information