Summarized by Eric Bunker
Wanted: your family tales for web market
Austrailian Financial Review 28Sep99 N6
By John Davidson
Interlink, a privately held, family run business in Brisbane, Australia,
said it has launched "rememory.com," a free site giving users the chance to
publish their personal stories, journals and anecdotes on the Internet. It
is the first of its websites designed to capitalize on the burgeoning market
for online family history.
As part of the terms of it free usage, Interlink would have non-exclusive
republishing rights to submission entered by its subscribers, and the
company planned to sell "best of rememory" books drawn from the
contributions entered. Managers see the site turning a profit within 120
days form revenue generated from such book sales, targeted online
advertising, and merchandising of the "rememory" brand.
Such family history based sites has become a growth market on the Internet,
with some analysts predicting that family history may become one of the
web's most popular activities.
But ironically, the most popular of all genealogy sites, the Church owned
FamilySearch.org doesn't make money from advertising or any other site
connected business venture. Rather, it fits into the LDS religious
tradition of promoting ancestor research and is offered free of charge with
no strings attached.
Despite the overwhelming initial interest in FamilySearch.com, no genealogy
site made it into the Media Metrix list of top 50 websites last month.