|
Summarized by Leesa Johnson
'Scrapbooking' popular among Mormons
Myrtle Beach SC Sun News 3Jul00 N6
By Elizabeth A. Davis: The Associated Press
Scrapbooking takes on a life of its own
RALEIGH, NORTH CAROLINA-- Since 1998, scrapbooking has become a
popular hobby for one in five families throughout the United States.
These aren't just your old-fashioned scrapbooks on white paper, with
pictures neatly pasted in. This craft fad uses multi-colored
stickers, computer generated captions, stencil designs and more.
Retailers have special scrapbooking aisles, companies are adding
new products to what has become nearly a $300-million dollar a year
industry. Creative Memories, with 50,000 representatives in seven
countries, holdsliving room demonstrations the same way as Tupperware or Mary
Kaye.
The reason for the scrapbooking craze? According to Susan Brandt,
spokeswoman for the International Hobby Industry Association: ``I
think a lot of it has to do with today's too-busy, too-stressed,
strung-out female. Keeping scrapbooks and keeping chronicles is to some extent
guilt assuagement. It is chronicling your child's life.''
Although no one know exactly how scrapbooking caught on, the
Mormon Church is often credited with starting the scrapbooking boom.
Desiree Tanner, of Provo Craft, states that documenting family history
is an important part of the Church. So, "scrapbooking was a
natural result of adding art to their journals."
|
