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Posted 24 Feb 2001   For week ended July 09, 2000
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News about Mormons, Mormonism,
and the LDS Church
Sent on Mormon-News: 07Jul00

Summarized by Leesa Johnson

'Scrapbooking' popular among Mormons
Myrtle Beach SC Sun News 3Jul00 N6
By Elizabeth A. Davis: The Associated Press
Scrapbooking takes on a life of its own

RALEIGH, NORTH CAROLINA-- Since 1998, scrapbooking has become a popular hobby for one in five families throughout the United States. These aren't just your old-fashioned scrapbooks on white paper, with pictures neatly pasted in. This craft fad uses multi-colored stickers, computer generated captions, stencil designs and more. Retailers have special scrapbooking aisles, companies are adding new products to what has become nearly a $300-million dollar a year industry. Creative Memories, with 50,000 representatives in seven countries, holdsliving room demonstrations the same way as Tupperware or Mary Kaye.

The reason for the scrapbooking craze? According to Susan Brandt, spokeswoman for the International Hobby Industry Association: ``I think a lot of it has to do with today's too-busy, too-stressed, strung-out female. Keeping scrapbooks and keeping chronicles is to some extent guilt assuagement. It is chronicling your child's life.''

Although no one know exactly how scrapbooking caught on, the Mormon Church is often credited with starting the scrapbooking boom. Desiree Tanner, of Provo Craft, states that documenting family history is an important part of the Church. So, "scrapbooking was a natural result of adding art to their journals."


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