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Posted 24 Feb 2001   For week ended July 02, 2000
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Sent on Mormon-News: 07Jul00

Summarized by Rosemary Pollock

LDS Home Developer Remembered
(LeRoy Cluff Major; Tract Housing King)
Los Angeles Times 1Jul00 P2
By Myrna Oliver: Times Staff Writer

YORBA LINDA, CALIFORNIA -- LeRoy Cluff "L.C." Major, creator of more than a million tract homes across the United States, died Sunday at his home in Yorba Linda, California at the age of 85. He was dubbed by Time magazine as America's "tractioneer". His company L.C. Major & Associates designed convalescent homes and senior housing as well as millions of family residences. His was a novel idea that worked. He stared with two-bedroom, one-bath bungalows in the late 1940's. He offered builders and developers master planning, market research, cost analysis, home design, architectural renderings, color coordination, model home furnishings, landscaping, merchandising, promotion and financial counseling. "All of these factors must be considered and decided upon before a foundation is laid," Major said in 1961, adding, "if the builder is to produce a saleable house which is profitable to build and meets the total housing needs of the potential homeowner." Major is credited with being the first to train building marketer Sandy Goodkin who pioneered coordinating colors, landscape driveways and home merchandising. Major was not an architect, merely the son of an architect, yet rivaled contemporary architects like Berry Berkus, Ted Hales and Frank Gonzales. "Nobody has designed houses for more people than L.C. Major, " a 1992 article in Professional Builder and Remodeler magazine stated. "He is thegrand old man of for-sale housing in the United States. He and his associates have designed more houses for more builders than any other single company -- and thus designed homes for more people than anyone in the world." Major was an active member of the Church of Jesus Christ of Latter-day saints. He participated in builder's organizations and donated his time to coaching community youth sports. He is survived by his family.


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