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Posted 24 Feb 2001   For week ended July 02, 2000
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Sent on Mormon-News: 30Jun00

Summarized by Excel Entertainment Press Release

God's Army Opens on the East Coast
Excel Entertainment Press Release 29Jun00 A4
Joins List of LDS Attractions in Upstate New York

ROCHESTER, NEW YORK -- God's Army, the breakthrough film about Mormon missionaries, will play for a limited run in Rochester, New York. The movie will open on Friday, July 7 at the Henrietta Cinema 18 on 525 Marketplace Drive in Rochester.

It is fitting that the first ever major motion picture to provide an insider's look at the life and challenges of a Mormon missionary should make it's East Coast debut in this quiet yet notable corner of America. Steeped in Mormon history, Rochester and the surrounding areas seem demure and unassuming, but like Elder Allen of the movie have a depth and distinction beyond their small stature.

During the summer months, upstate New York becomes a mecca for folks curious about the colorful and eventful history of Mormonism. In nearby Palmyra, a pageant depicting major events of the Book of Mormon, including the historical events of its publication is played out under the stars. The annual Hill Cumorah Pageant attracts over 80,000 visitors each summer with its colorful costumes, incredible sound system and incomparable setting.

Historical sites significant in LDS Church history abound in the neighborhood. Sites like the family home of LDS Church founder Joseph Smith and the small farmhouse where the LDS Church was officially organized are all within a short drive and receive thousands of visitors each year.

Over 400,000 people in 11 Western states have already seen God's Army. The critically acclaimed independent film exceeded expectations by bringing in over $2 million at the box office in limited release at first-run theaters. In some areas God's Army outperformed Hollywood blockbusters like Erin Brockovich and Mission to Mars.

National film critic Michael Medved raved about the film, calling it "fascinating, riveting and emotionally satisfying." The L.A. Times called God's Army, "a sensitive and thoughtful probe into questions of faith."

God's Army will open in first-run theaters along the rest of the East Coast by the end of summer. For complete information on opening dates and for links to reviews, visit .


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