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For week ended April 02, 2000 Posted 24 Feb 2001
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News about Mormons, Mormonism,
and the LDS Church
Sent on Mormon-News: 07Apr00

Summarized by Paul Pickett

Photo Of Beer Drinker In Front Of Salt Lake Temple Gets National Attention
(Photo illustration gets sober response)
Marketing News pg7 27Mar00 D1

DENVER, COLORADO -- The news about Skiing Magazine's recently published photo of a man drinking a beer in front of the LDS Temple in Salt Lake City has reached the Marketing News, a national magazine for the marketing industry. The caption above the photo read, "Got Milk?" leading to many negative responses from LDS Church members offended at the sarcasm.

"They weren't sensitive to a huge population base," says Larry Jackstien, marketing director for Snowbird resort. "I took it (the magazine spread) around to a lot of people around here. Some thought it was funny; others said that's really in bad taste and one said it was equivalent to a swastika in front of a synagogue."

Magazine editor Rick Kahl and president Andy Clurman mailed and phoned apologies to all who complained.


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