Summarized by Paul Pickett
Photo Of Beer Drinker In Front Of Salt Lake Temple Gets National Attention
(Photo illustration gets sober response)
Marketing News pg7 27Mar00 D1
DENVER, COLORADO -- The news about Skiing Magazine's recently
published photo of a man drinking a beer in front of the LDS Temple
in Salt Lake City has reached the Marketing News, a national magazine
for the marketing industry. The caption above the photo read, "Got
Milk?" leading to many negative responses from LDS Church members
offended at the sarcasm.
"They weren't sensitive to a huge population base," says Larry
Jackstien, marketing director for Snowbird resort. "I took it (the
magazine spread) around to a lot of people around here. Some thought
it was funny; others said that's really in bad taste and one said it
was equivalent to a swastika in front of a synagogue."
Magazine editor Rick Kahl and president Andy Clurman mailed and
phoned apologies to all who complained.