Summarized by Kent Larsen
Hinckley's Book Drops On Best Seller Lists
USA Today 30Mar00 A1
NEW YORK, NEW YORK -- President Gordon B. Hinckley's book "Standing
for Something" dropped from the New York Times Book Review's Best
Seller's list. The book had been listed #4 in the Advice, How-to and
Miscellaneous category, a smaller category than the Fiction and
Nonfiction categories where most books appear. In the Times' on-line
version, the book simply dropped to #5, but that is enough to drop it
from the print version of the list.
Meanwhile, the book has also dropped in other best-seller lists. On
USA Today's list for March 30th, it has fallen to #45 from #40, and
Amazon.com lists its sales rank at #89, down from as high as #28.
Barnes &Noble's on-line ranking has it at #96.
The fall in rankings is normal, and still indicates that the book is
selling well. Most books that hit the best seller lists are there
only a few weeks before their sales fall to more reasonable levels
that don't make the list. If the book's inventory is managed
correctly, (an extremely difficult and tricky process) it could
remain in print for several years after reaching the best seller list.